Pre-Production
Demos, references, top-lines, arrangement maps. We figure out what the song actually wants to be before we hit record.
- songwriting
- top-line
- demos
- refs
Pastel Cloud is a production team writing, tracking and mixing records for artists and brands who want their sound to actually feel like something.
Demos, references, top-lines, arrangement maps. We figure out what the song actually wants to be before we hit record.
Tracking sessions, programming, sound design, vocals. Real instruments where they earn their keep, synths where they bite.
Editing, mixing, final delivery. We obsess over how it hits — in your headphones, in a car, in a club, on TikTok.
Name size follows the number of releases we've worked on together.
Founder · Producer · Songwriter · Mixer
Signed to a label at twelve, ~300 shows, an album launched live on TV — he lived the artist side first. Fell for the other side of the glass at fourteen, interning at the label's studio, and never left. Ten-plus years of records later, a rough voice memo is still his favourite thing to receive.
Project Manager · Production Assistant
The other half of Luvleelou and the first ear on every demo. She keeps sessions honest, deadlines real — and the “(Veronika's version)” in the catalogue is exactly what it sounds like: hers.
Drop a line about your project — even a half-baked voice memo and a mood board is a great place to start. We reply to everything, usually within 48 hours.